Mass customization and guardrails : "you can not be all things to all people"
Year of publication: |
September 2017
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Authors: | Çil, Eren B. ; Pangburn, Michael S. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 26.2017, 9, p. 1728-1745
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Subject: | mass customization | product line design | pricing | brand dilution | Mass Customization | Mass customization | Produktgestaltung | Product design | Massenproduktion | Mass production | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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