Pricing and structuring product trials : separate versus mixed wine tastings
Year of publication: |
2024
|
---|---|
Authors: | Jalili, Monire ; Çil, Eren B. ; Pangburn, Michael S. |
Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 312.2024, 2 (16.1.), p. 668-683
|
Subject: | Experience goods | Market segmentation | Pricing | Product trials | Revenue management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Marktsegmentierung | Preismanagement | Pricing strategy | Wein | Wine |
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