Mass customization: balancing customer desires with operational reality
Hossam Ismail ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Ismail, Hossam (contributor) |
| Published in: |
Mass customization : challenges and solutions. - New York, NY : Springer, ISBN 0-387-32224-8. - 2006, p. 85-109
|
| Subject: | KMU | SME | Massenproduktion | Mass production | Mass Customization | Mass customization | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003375762