Mass Customization in der privaten Krankenzusatzversicherung
von Uwe Grabosch
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Grabosch, Uwe |
| Publisher: |
Karlsruhe : VVW |
| Subject: | Private Krankenversicherung | Private health insurance | Beziehungsmarketing | Relationship marketing | Massenproduktion | Mass production | Deutschland | Germany | Modularisierung | Modularity | Zusatzversicherung | Mass Customization | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 217 S. graph Darst. 21 cm |
|---|---|
| Series: | Versicherungswissenschaft in Hannover : Hannoveraner Reihe. - Karlsruhe : VVW, ISSN 0945-9804, ZDB-ID 2229259-7. - Vol. 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2004 |
| Notes: | kart.: EUR 22.90 |
| ISBN: | 3-89952-162-5 |
| Classification: | Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002216455