Winning market leadership : strategic marketing planning for technology-driven businesses
Adrian Ryans ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Ryans, Adrian (contributor) ; Ryans, Adrian B. (ed.) |
| Publisher: |
Toronto [u.a.] : Wiley Canada |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Spitzentechnologie | Marktführer |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 309 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index : £18.99 |
| ISBN: | 0-471-64430-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001430354