Masstige buyers : profile, perceived luxury values and purchase intentions
Year of publication: |
2024
|
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Authors: | Al-Issa, Nermain ; Kwiatek, Piotr ; Dens, Nathalie |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 1, Art.-No. e13005, p. 1-18
|
Subject: | mass prestige | masstige | introduction | consumer profiles | consumer segments | mass luxury | premium luxury | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
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