Does luxury have a minimum price? : an exploratory study into consumers' psychology of luxury prices
Year of publication: |
2014
|
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Authors: | Kapferer, Jean-Noël ; Klippert, Cindy ; Leproux, Lara |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 1, p. 2-11
|
Subject: | luxury | price | conspicuous | dilution | status | masstige | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price |
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