Mastering consumer attitude and sustainable consumption in the digital age
Year of publication: |
[2017]
|
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Authors: | Kijpokin Kasemsap |
Published in: |
Handbook of research on leveraging consumer psychology for effective customer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0746-8. - 2017, p. 16-41
|
Subject: | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour |
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