Mastering the digital transformation of sales
Paolo Guenzi and Johannes Habel
| Year of publication: |
2020
|
|---|---|
| Authors: | Guenzi, Paolo ; Habel, Johannes |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 62.2020, 4, p. 57-85
|
| Subject: | digital transformation | sales management | selling | processes | Digitalisierung | Digitization | Verkauf | Selling | Organisatorischer Wandel | Organizational change | Verkaufspersonal | Salespeople |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125620931857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309189