Masters of advertising copy
ed. by J. George Frederick
| Year of publication: |
2015 ; Repr. by Garland Publishing Inc. 1985
|
|---|---|
| Other Persons: | Frederick, Justus George (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Werbetexter | Werbung | Advertising | Medienberufe | Media professions | Geschichte | History |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 392 S. |
|---|---|
| Series: | Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 25 Beitr. |
| ISBN: | 1-138-79114-8 ; 978-1-138-79114-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417953