Materielle nichtmonetäre Anreize im Vertrieb : experimentelle Analysen von Gestaltungsdimensionen
Dirk Kraume
| Year of publication: |
2013
|
|---|---|
| Authors: | Kraume, Dirk |
| Publisher: |
Hamburg : Kovač |
| Subject: | Vertrieb | Physical distribution | Leistungsanreiz | Performance incentive | Anreiz | Incentives | Anreizsystem |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIX, 256 S. Ill., graph. Darst. 210 mm x 148 mm, 361 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 79 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2013 |
| ISBN: | 3-8300-7352-6 ; 978-3-8300-7352-9 |
| Classification: | Marketing ; Personalwesen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775846