Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Alan M. Collins and Richard G. George
| Year of publication: |
2017
|
|---|---|
| Authors: | Collins, Alan M. ; George, Richard G. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 689-710
|
| Subject: | Extrinsic cue | Maven | Opportunity cost of time | Price search | Store brands | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Opportunitätskosten | Opportunity cost |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2016-0148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775687