Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, and Paul Pavlou
| Year of publication: |
2023
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|---|---|
| Authors: | Jabr, Wael ; Ghoshal, Abhijeet ; Cheng, Yichen ; Pavlou, Paul A. |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 40.2023, 2, p. 470-502
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| Subject: | Clickstream data | e-retail | explainable modeling | lifetime value | online repurchasing | online retail | prescriptive analytics | probabilistic modeling | Online-Handel | Online retailing | Kundenwert | Customer value | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2023.2196778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302597