Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data
Year of publication: |
2006
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---|---|
Authors: | Pauler, Gabor ; Dick, Alan |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 174.2006, 2, p. 1260-1280
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Publisher: |
Elsevier |
Saved in:
Online Resource
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