McDonald's and KFC in China : competitors or companions?
Qiaowei Shen; Ping Xiao
| Year of publication: |
2014
|
|---|---|
| Authors: | Shen, Qiaowei ; Xiao, Ping |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 287-307
|
| Subject: | entry | market learning | demand expansion | emerging market | fast-food chains | China | Markteintritt | Market entry | Schwellenländer | Emerging economies | Schnellgastronomie | Fast-food industry | Internationaler Markteintritt | International market entry | Wettbewerb | Competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358773