McDonald's and KFC in China : Competitors or Companions?
Year of publication: |
2015
|
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Authors: | Shen, Qiaowei |
Other Persons: | Xiao, Ping (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | China | Wettbewerb | Competition | Schnellgastronomie | Fast-food industry |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 33, No. 2, 2014 In: pp. 287-307 In: DOI: 10.1287/mksc.2013.0824 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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