McDonald's : is the fast-food icon reaching the limits of growth?
Stefan Schmid, Adrian Gombert ; editor: ESCP Europe Wirtschaftshochschule Berlin
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Schmid, Stefan ; Gombert, Adrian |
| Institutions: | ESCP Europe Wirtschaftshochschule <Berlin> (issuing body) |
| Publisher: |
Berlin : ESCP Europe Business School Berlin |
| Subject: | McDonald's Corporation | Schnellgastronomie | Fast-food industry | Unternehmenswachstum | Firm growth | Globalisierung | Globalization | Betriebliche Finanzwirtschaft | Managerial finance | USA | United States |
| Extent: | III, 22 Blätter Illustrationen |
|---|---|
| Series: | ESCP Europe working paper. - Berlin : ESCP Europe Wirtschaftshochsch., ISSN 1869-5426, ZDB-ID 2556648-9. - Vol. no. 67 (Dezember 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011642921