Meaning and attitude change can estimate advertising results
Charles E. Swanson
| Year of publication: |
1966
|
|---|---|
| Authors: | Swanson, Charles E. |
| Published in: |
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago] ; 49. - Chicago, Ill. : AMA. - 1966, p. 362-370
|
| Subject: | Werbung | Erfolg |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003691924