Meaning matters : polysemy in advertising
Year of publication: |
2010
|
---|---|
Authors: | Puntoni, Stefano ; Schroeder, Jonathan E. ; Ritson, Mark |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 2, p. 51-64
|
Subject: | Werbung | Advertising | Semiotik | Semiotics | Werbewirkung | Advertising effects |
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