POS-marketing-trends - measuring marketing efficacy
Chris Petersen
| Year of publication: |
2001
|
|---|---|
| Authors: | Petersen, Chris |
| Published in: |
POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends. - Wiesbaden : Gabler, ISBN 3-409-11550-1. - 2001, p. 313-334
|
| Subject: | Messung | Measurement | Marketingmanagement | Marketing management | Theorie | Theory | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003388623