Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach
Year of publication: |
2019
|
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Authors: | Mohan Raj, Prasanna ; Aravamudhan, Varadaraj ; S, Ananth |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markentreue | Brand loyalty | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
Extent: | 1 Online-Ressource (6 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of International Business Research and Marketing, Volume 4, Issue 1, 2018, Research Leap Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2018 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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