Measurement of multidimensional brand loyalty of a consumer
Year of publication: |
1970
|
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Authors: | Sheth, Jagdish N. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 3, p. 348-354
|
Subject: | Verbraucher | Markenartikel |
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