Measuring affect or emotion toward a brand with a smiling faces scale
Year of publication: |
1998
|
---|---|
Authors: | Vernette, Eric |
Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 131-151
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Deskriptive Statistik | Descriptive statistics |
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