Measuring and managing franchisee satisfaction : a study of academic franchising
Year of publication: |
2008
|
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Authors: | Abdullah, Firdaus H. ; Alwi, Mohd Rashidee ; Lee, Nagarajah ; Ho, Voon Boo |
Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 3.2008, 2, p. 182-199
|
Subject: | Franchising | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement |
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