Measuring Attitudes Toward Sponsor And Purchase Intention
Year of publication: |
2022
|
---|---|
Authors: | Nguyen, Dinh Toan ; Vu, Huy Thong |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-18
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | attitude toward sponsor | Exposure to sponsored event | involvement with sponsored event | purchase intention | sponsor-event congruence |
-
Measuring attitudes toward sponsor and purchase intention
Dinh Toan Nguyen, (2022)
-
Koo, Jakeun, (2019)
-
Mega versus local event sponsorships
Koo, Jakeun, (2022)
- More ...
-
Measuring attitudes toward sponsor and purchase intention
Dinh Toan Nguyen, (2022)
-
Switching intention to online channel in Vietnam : a case study of consumer electronics goods
Phan Duy Hung, (2024)
-
Dinh Toan Nguyen, (2021)
- More ...