Mega versus local event sponsorships
Jakeun Koo, Janet S. Fink and Younghan Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Koo, Jakeun ; Fink, Janet ; Lee, Younghan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 5, p. 671-689
|
| Subject: | Local sponsorship | Perceived goodwill | Sponsor-event congruence | Sponsorship duration | Sponsorship-linked marketing | Sponsoring | Sponsorship | Regionalentwicklung | Regional development | Sportveranstaltung | Sport event | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2021-0392 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393515