Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Year of publication: |
2019
|
---|---|
Authors: | Ancillai, Chiara ; Terho, Harri ; Cardinali, Silvio ; Pascucci, Federica |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 293-308
|
Subject: | B2B | Digital marketing | Personal selling | Sales strategy | Social media | Social selling | Social Web | Social web | Verkauf | Selling | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing |
-
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne, (2021)
-
Schendzielarz, Dennis, (2022)
-
Moore, Jesse N., (2013)
- More ...
-
Exploring antecedents of social media usage in B2B : a systematic review
Pascucci, Federica, (2018)
-
Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara, (2019)
-
Monti, Elisabetta, (2020)
- More ...