Measuring Brand Favorability Using Large-Scale Social Media Data
Year of publication: |
2018
|
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Authors: | Zhang, Kunpeng |
Other Persons: | Moe, Wendy W. (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Social Web | Social web | Markenführung | Brand management | Messung | Measurement | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 31, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.3165530 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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