Measuring Changes in Brand Choice Behavior
Year of publication: |
2006
|
---|---|
Authors: | Baumgartner, Bernhard |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Markenartikel | Brand | Logit-Modell | Logit model | Qualitative Methode | Qualitative method |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Schmalenbach Business Review, Vol. 55, July 2003 |
Classification: | C25 - Discrete Regression and Qualitative Choice Models ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Measuring changes in brand choice behavior
Baumgartner, Bernhard, (2003)
-
Context effects as customer reaction on delisting of brands
Wiebach, Nicole, (2010)
-
Cristina, Marin, (2016)
- More ...
-
Semiparametric multinomial logit models for analysing consumer choice behaviour
Kneib, Thomas, (2006)
-
Baumgartner, Bernhard, (2009)
-
Hierarchisch bayesianische Methoden bei der Conjointanalyse
Baumgartner, Bernhard, (2009)
- More ...