Measuring changes in brand choice behavior
Bernhard Baumgartner
| Year of publication: |
2003
|
|---|---|
| Authors: | Baumgartner, Bernhard |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 55.2003, 3, p. 242-256
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Theorie | Theory | Logit-Modell | Logit model |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001770505