Measuring consumer brand perception for green apparel brands
Year of publication: |
2020
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Authors: | Dixit, Jasmine S. ; Alavi, Shirin ; Ahuja, Vandana |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 1, p. 28-46
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Subject: | Apparel | Brands | Consumer Behavior | Consumer Perception | Green Consumers | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bekleidung | Clothing | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Bekleidungsindustrie | Clothing industry |
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