Measuring consumer ethnocentrism : an assessment of reliability, validity and dimensionality of the CETSCALE in a developing market
Charles Makanyeza and Francois du Toit
| Year of publication: |
2016
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|---|---|
| Authors: | Makanyeza, Charles ; Du Toit, Francois |
| Published in: |
Journal of African business. - Binghamton, NY : International Business Press, ISSN 1522-8916, ZDB-ID 2267966-2. - Vol. 17.2016, 2, p. 188-208
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| Subject: | CETSCALE | consumer attitude | consumer behavior | consumer ethnocentrism | Zimbabwe | Konsumentenverhalten | Consumer behaviour | Simbabwe | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2016.1138270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559317