Measuring consumer perception on digital buying : a lesson from pandemic
Gouranga Patra and Sumona Datta
| Year of publication: |
2024
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|---|---|
| Authors: | Patra, Gouranga ; Datta, Sumona |
| Published in: |
Perspectives in marketing, innovation and strategy. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-43446-7. - 2023, p. 11-18
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| Subject: | Konsumentenverhalten | Consumer behaviour | Coronavirus | Epidemie | Epidemic | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003434467-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014520567