Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Year of publication: |
2010
|
---|---|
Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne ; Kilian, Thomas ; Miller, Lindsay |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 1/2, p. 146-162
|
Subject: | Produktdifferenzierung | Product differentiation | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Großbritannien | United Kingdom |
-
Are geographical indications a worthy quality label? : a framework with endogenous quality choice
Desquilbet, Marion, (2015)
-
Selling Experiments : menu pricing of information
Bergemann, Dirk, (2014)
-
The consumer's choice among television displays : a multinomial logit approach
Carlos González, Natalia Serna, (2013)
- More ...
-
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco, (2010)
-
Word-of-Mouth im Web 2.0 am Beispiel von Kinofilmen
Kilian, Thomas, (2008)
-
Kilian, Thomas, (2008)
- More ...