Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Year of publication: |
2010
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Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne ; Kilian, Thomas ; Miller, Lindsay |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 1, p. 146-163
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