Measuring corporate reputation in B2B markets : the corporate personality adapted scale
Year of publication: |
2015
|
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Authors: | Sequeira, Nuno ; Silva, Rui Vinhas da ; Ramos, Madalena ; Alwi, Sharifah Faridah Syed |
Published in: |
The IUP journal of knowledge management : IJKM. - Hyderabad : IUP Publ., ISSN 2583-4592, ZDB-ID 2615149-2. - Vol. 13.2015, 3, p. 31-63
|
Subject: | Firmenimage | Corporate reputation | B-to-B-Marketing | Business-to-business marketing | Performance-Messung | Performance measurement | Messung | Measurement |
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