Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites
Year of publication: |
2004
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---|---|
Authors: | Singh, Nitish ; Matsuo, Hisako |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 8, p. 864-872
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Publisher: |
Elsevier |
Saved in:
Online Resource
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