Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites
Year of publication: |
2004
|
---|---|
Authors: | Singh, Nitish ; Matsuo, Hisako |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 8, p. 864-872
|
Saved in:
Saved in favorites
Similar items by person
-
Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites
Singh, Nitish, (2004)
-
Collaborative consumption, social distance and the extended self
Frechette, Michael, (2020)
-
Place–brand stereotypes : does stereotype-consistent messaging matter?
Bauer, Brittney C., (2018)
- More ...