Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
Year of publication: |
2008 ; 3. ed.
|
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Authors: | Hayes, Bob E. |
Publisher: |
Milwaukee, Wis : ASQ Quality Press |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Befragung | Interview | Messung | Measurement | Statistische Methode | Statistical method | Verbraucherzufriedenheit | Umfrage |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxiii, 287 p. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. 275-280) and index |
ISBN: | 978-0-87389-743-3 ; 0-87389-743-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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