Measuring customer value in online collaborative trip planning processes
Year of publication: |
2010
|
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Authors: | Sigala, Marianna |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 4, p. 418-443
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Subject: | Tourismus | Tourism | Digitale Plattform | Digital platform | Geoinformationssystem | Geographic information system | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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