Measuring customers' intimacy : evidence from Indonesian service-based companies
Samuel Anantadjaya; Irma M. Nawangwulan; Ignatia Andari Pramesty; Grace Aditya Gunawan
| Year of publication: |
2015
|
|---|---|
| Authors: | Anantadjaya, Samuel P. D. ; Nawangwulan, Irma M. ; Pramesty, Ignatia Andari ; Gunawan, Grace Aditya |
| Published in: |
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja. - Niš : [Verlag nicht ermittelbar], ISSN 0350-137X, ZDB-ID 430656-9. - Vol. 61.2015, 2, p. 11-28
|
| Subject: | leadership | product innovation | internal branding | electronic word of mouth | employee-based brand equity | customer intimacy | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Indonesien | Indonesia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in serb. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347276