Measuring dynamic effects of advertising : a case study in India
Mehir Baidya, Bipasha Maity and Kamal Ghose
Year of publication: |
2012
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Authors: | Baidya, Mehir ; Maity, Bipasha ; Ghose, Kamal |
Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4195, ZDB-ID 24739583. - Vol. 4.2012, 3, p. 158-169
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