Measuring dynamic effects of advertising: a case study in India
Year of publication: |
2012
|
---|---|
Authors: | Baidya, Mehir ; Maity, Bipasha ; Ghose, Kamal |
Published in: |
Journal of Indian Business Research. - Emerald Group Publishing Limited, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 4.2012, 3, p. 158-169
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Efforts | Contribution | Advertising | Short‐term | Long‐term | Effects | Allocation | India |
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