Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions
Year of publication: |
2014
|
---|---|
Authors: | Eddy, Terry |
Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 17.2014, 3, p. 362-375
|
Publisher: |
Elsevier |
Subject: | Naming-rights | Sponsorship | College athletics | Behavioral intentions |
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