Measuring festival quality and value affecting visitors' satisfaction and loyalty using a structural approach
Year of publication: |
2010
|
---|---|
Authors: | Yoon, Yoo-shik ; Lee, Jin-soon ; Lee, Choong-Ki |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 29.2010, 2, p. 335-342
|
Subject: | Distanzhandel | Distance selling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea |
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