Measuring hotel quality: back to basics

This paper describes the use of Q‐sort technique in the scale development process. An exploratory study is presented to show the application of this methodology. The study takes its dimensions from established models of service quality. The result proposes that Q‐sort technique is a useful methodological approach in eliminating the validity and reliability problems particularly in the early scale development stages.

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Year of publication:	1999
Authors:	Ekinci, Yuksel ; Riley, Michael
Published in:	International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 11.1999, 6, p. 287-294
Publisher:	MCB UP Ltd
Subject:	Hotels \| Service quality \| Research \| Methodology

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09596119910281775 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014763506