Measuring the 'I Like' : Measuring User Interaction as Factor for Online Marketing Success of Museums Through Social Media Networks and Geosocial Mobile Applications
Year of publication: |
2015
|
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Authors: | Ohridska-Olson, Rossitza Vassileva |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Museum | Messung | Measurement | Performance-Messung | Performance measurement |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 24, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.2642664 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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