Measuring marketing performance : a better model
Year of publication: |
2024
|
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Authors: | Gama, António Pimenta da |
Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 45.2024, 4, p. 230-238
|
Subject: | Behavioural factors | Management | Marketing | Metrics | Organizational factors | Performance | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Betriebliche Kennzahl | Financial ratio |
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