Measuring new product portfolio innovativeness : how differences in scale width and evaluator perspectives affect its relationship with performance
Year of publication: |
2013
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Authors: | Schultz, Carsten ; Salomo, Sören ; Talke, Katrin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 93-109
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Subject: | Innovationsmanagement | Innovation management | Produktmanagement | Product management | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Industrie | Manufacturing industries | Dänemark | Denmark | Österreich | Austria |
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