Measuring political brand equity : a consumer oriented approach
Alan French and Gareth Smith
| Year of publication: |
2010
|
|---|---|
| Authors: | French, Alan ; Smith, Gareth |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 3/4, p. 460-477
|
| Subject: | Politische Partei | Political party | Markenimage | Brand image | Messung | Measurement | Wahlverhalten | Voting behaviour | Wahrnehmung | Perception | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650068